How to reach consumers while protecting their privacy

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/wXlTJ0xAOiI/how-to-reach-consumers-while-protecting-their-privacy-244035

The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different…

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