How To Optimize Your Marketing Campaigns For Higher Quality Leads

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/OecD6E-xYTE/

How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement wasn’t an improvement at all, because as lead quantity went up, lead quality was going down? That’s exactly what happened with a campaign I ran once. I can assure you – it’s not fun! One survey of B2B marketers found that their #1 and #2 challenges were generating high quality leads and converting leads into customers: Your Landing Page Conversion Rate Is Only Half Of The Story Converting visitors to leads…

The post How To Optimize Your Marketing Campaigns For Higher Quality Leads appeared first on The Daily Egg.

Leave a Reply

Your email address will not be published. Required fields are marked *