How to get the most out of your purchase of ads on Amazon

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/-4xQytZM-_8/how-to-get-the-most-out-of-your-purchase-of-ads-on-amazon-240548

With Amazon’s site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS.

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