How to Do A/B Testing With Landing Pages: A Complete Guide

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/1ocnmk6tXpA/

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Landing page A/B testing is essential if you want conversions. It’s the only way to know whether your current landing page is the best you can do. Too many businesses create landing pages and forget about them. They make assumptions about what will trigger audience response. And too often, they’re wrong. Conducting landing page A/B testing lets you see what version of a landing page results in more clicks, better conversions, and reduced bounce rate. Plus, you can continue refining your landing pages over the course of multiple tests. That might sound like a lot of work, but it’s critical…

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