How to decide ‘Should I bid?’

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/WcaR-WU4iTI/how-to-decide-should-i-bid-210675

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work.

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