How to Create the Ultimate Marketing Plan

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/QDqENf4ZsEw/create-ultimate-marketing-plan-213448

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target…

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