How to create, operationalize and maintain a target account list

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/NUthdWSB-Is/how-to-create-operationalize-and-maintain-a-target-account-list-242982

The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can employ for assembling this key strategic element.

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