How to Create an Effective CRM Strategy to Maximize Conversions

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How to Create an Effective CRM Strategy to Maximize Conversions

In 2017, Gartner found that CRMs had overtaken database management systems as the largest software market. This means that there is an increasing adoption of CRM systems among businesses. There are many businesses that implement CRM solutions with the belief that they will magically solve all of their problems. But adoption does not necessarily guarantee success. It’s not even just about investing in the right software; your CRM efforts could still fail for a number of reasons. According to joint research by Forrester and CustomerThink, 33% of survey respondents struggled with creating a CRM strategy. They lacked clearly defined objectives and…

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