How to Blend Google Analytics & Crazy Egg for Conversion Boosting Glory

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/GNisdLOiLFY/

conversion boosting glory

Most A/B test and conversion optimization ideas have their beginnings in web analytics reports. And there are countless types of reports that can provide inspiration for meaningful A/B testing. But still, it is extremely hard to come up with a successful test hypothesis using only quantitative data. Why? Because it simply doesn’t tell you the whole story. To cite Avinash Kaushik: Web analytics will show you where your website is leaking money. But you need qualitative research to find out why it does so. This is where data from Crazy Egg heatmaps and scroll map reports comes in handy. It…

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