How should your ad budget impact campaign building?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/AEy6_ck9CLw/ad-budget-impact-campaign-building-194534

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.

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