How much is a happy customer worth?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/LlOwP6NenMw/much-happy-customer-worth-210203

Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because today’s customer is much more receptive to positive brand experience. A new Lithium/Harris poll finds that US consumers will spend one-third of their disposable incomes…

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