How mobile has changed the way we search, based on 10+ years of eye-tracking studies

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/9131yZLOQuM/mobile-changed-way-search-based-10-years-eye-tracking-studies-193566

How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies.

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