How marketers cope in an increasingly-skippable advertising environment

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/qp11I5U7x_s/how-marketers-cope-in-an-increasingly-skippable-advertising-environment-248290

Are skippable ads the inevitable future or the beginning of the end? Here’s how advertisers fight to remain relevant in a world where audiences have all the control.

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