How keyword match types work after the new close match variants change

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/RUt3ZB54TCQ/how-keyword-match-types-work-after-the-new-close-match-variants-change-247970

Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants.

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