How Facebook’s video ads’ watch time compares across formats

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/WhyCVgk9gSY/facebooks-video-ads-watch-time-compares-across-formats-231490

The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook.

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