How dynamic creative will (finally) reach the tipping point

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/4XUDGDZyg5o/how-dynamic-creative-will-finally-reach-the-tipping-point-239430

Despite widespread agreement about the benefits of dynamic creative, it’s never really taken off in display. Contributor Joe Sabol explains why and how that’s about to change.

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