Here’s why The New York Times broke down its martech and engineering silos

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/8Sfc4G9877s/heres-why-the-new-york-times-broke-down-its-martech-and-engineering-silos-248685

Though true collaboration between teams requires a ‘pardigm shift,” New York Times’ Pamela Della Motta, Kristian Kristensen say the gains were too productive not to merge them.

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