Header bidding: What marketers need to know

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/4wCs2h4OvTc/header-bidding-marketers-need-know-199311

What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and explains the benefits for advertisers.

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