Google’s all-new, quite counterintuitive guide to ad testing

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/JkSUVBQ8Yi0/googles-new-quite-counterintuitive-guide-ad-testing-228849

The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.

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