Google Play Instant lets app marketers offer game trials for free on Android devices

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/w7u7ZchefqA/newly-launched-google-instant-play-lets-try-apps-games-without-downloading-first-236378

Google also redesigned its Google Play Games app and added an ‘Arcade’ tab with game-related video trailers, news and YouTube videos.

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