Google launches Reach Planner for YouTube & video ad forecasting in AdWords

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/zJOEW6Xj4NQ/google-launches-reach-planner-for-youtube-video-ad-forecasting-in-adwords-237989

The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.

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