Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/nyGHDia5Tmo/google-launches-cost-per-sale-shopping-actions-unified-shopping-program-across-search-assistant-express-236303

In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.

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