Glossary: Guerilla Marketing

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guerilla marketing

Guerrilla marketing is a form of marketing that utilizes unconventional tactics to get maximum results when promoting a business or service. As the name suggests, this style of marketing relies heavily upon surprise, creativity and shock and awe tactics. Thus, large quantities of money are not necessarily required to perform guerrilla marketing — making it an ideal strategy for startups, small businesses and enterprises alike. It’s a much more personal form of marketing and tends to humanize even the largest of brands. Regardless of the size of your company, a little excitement and buzz surrounding your brand can always be…

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