Glossary: Earned Media

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what is earned media

Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results. It includes publicity gained through word-of-mouth, buzz, reviews, news coverage, comments, feedbacks, likes, mentions, shares, and varied promotional efforts other than paid media advertising or owned media branding. Reputation is the biggest asset for any brand. A brand (both personal and corporate) can be either established through or demolished through the reputation it holds. This reputation comes from nowhere else other than earned media! In concise, earned media is any publicity created by a third party for your brand….

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