Giants collide: Google’s impending showdown with Amazon

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/iAICKujv05M/giants-collide-googles-impending-showdown-with-amazon-236844

With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest.

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