Get back to basics: New Forrester report lays out priorities for mobile marketers

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/-9O7ldu3BKw/get-back-basics-new-forrester-report-lays-priorities-mobile-marketers-235040

Marketers are encouraged to shore up their mobile programs and not to be distracted by the “shiny objects” of emerging tech.

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