Gartner’s Andrew Frank: Third-party validation of brands, content is coming

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/hudf_IK5F8Y/gartners-andrew-frank-third-party-validation-of-brands-content-is-coming-248031

Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’

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