Frito-Lay CMO says marketers need a listen-first mentality to be successful

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/Q9PPtfr408A/frito-lay-cmo-says-marketers-need-listen-first-mentality-successful-231412

Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement.

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