Foursquare can now measure impact of TV ads on offline store visits

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/3UVFnhdpyVI/foursquare-can-now-measure-impact-of-tv-ads-on-offline-store-visits-251381

The company can also measure multiple channels and their effect on real-world consumer behavior.

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