For Scott Brinker, marketing is designed to balance the ‘4 Forces’

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/Q95XqoPPs7M/for-scott-brinker-marketing-is-designed-to-balance-the-4-forces-249178

In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization.

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