Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/X_Ia9OoNylY/fizziology-employs-watson-linguistic-analysis-to-match-endorsing-athletes-personalities-with-brands-250197

The matchmaking is based on social posts by brand advocates and by the athletes themselves.

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