Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/poiLQg2lURs/fighting-ad-fraud-study-finds-inventory-tag-certified-channels-83-lower-fraud-rates-229886

The study analyzed more than 6.5 million display and video ad impressions.

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