Facebook to begin counting viewable-only impressions for Pages’ organic reach next week

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/P0dbNidVHec/facebook-to-begin-counting-viewable-impressions-pages-organic-reach-next-week-233976

Facebook originally said it would switch to only counting viewable impressions in November 2016, but the new system took longer than expected to build.

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