Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/0NvHYKozVHg/facebook-removing-20-outdated-redundant-ad-metrics-adding-methodology-labels-234977

The changes are part of an effort to improve transparency and clarity of ad measurement on the social network.

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