Eye-tracking study: Viewers need entire web ad on screen for at least 14 seconds to matter

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/Y5dh46B9AMM/eye-tracking-study-viewers-need-entire-web-ad-screen-least-14-seconds-matter-194057

New data shows that the current standard of ‘viewability’ — half the ad on-screen for a second — is far too low to have much value for advertisers.

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