Expanded phrase match negatives: A script for misspellings

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/l4-4oXc2Jsw/expanded-phrase-match-negatives-a-script-for-misspellings-245628

Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings.

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