Everything old is new again: How some traditional brands have used martech to support growth

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/Qsbb0-3PyGE/everything-old-is-new-again-how-some-traditional-brands-have-used-martech-to-support-growth-237454

The key to a successful transformation proves to be a focus on core values.

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