Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/ho1loggeJA0/entrepreneur-alistair-croll-wraps-martech-east-2018-by-imploring-marketers-to-be-just-evil-enough-249469

It’s about finding the opportunity to generate attention, he said, by subverting platforms and expectations.

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