Empowered consumers are searching for the best and worst brands before they buy

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/VRqp69rwjXU/empowered-consumers-searching-best-worst-brands-buy-230601

With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust.

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