Embrace a product manager mindset to improve 2018 SEO KPIs

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/25uxt7q1QkI/embrace-product-manager-mindset-improve-2018-seo-kpis-230968

How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals.

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