DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/NKS0EVy6y5M/doubleclick-bid-manger-testing-features-improve-digital-tv-campaign-coordination-233613

Two betas aim to help advertisers deploy digital ads in tandem with live TV spots and consolidate linear TV and digital campaign data.

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