Don’t just appeal to a local searcher’s wants or needs, focus on the journey

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/oxeAJ34ZqOo/dont-just-appeal-local-searchers-wants-needs-focus-journey-202182

You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.

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