Do you still need a PPC tool with the new Google Ads?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/kkBjwfC8DYk/do-you-still-need-a-ppc-tool-with-the-new-google-ads-249643

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC manager to create and launch pretty good…

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