Digitas report: Brand loyalty is at risk with voice-based purchases

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/d-YX65eA_Ik/digitas-report-brand-loyalty-is-at-risk-with-voice-based-purchases-246081

The problem, says the marketing agency, is that most users will buy the first option presented by a voice agent.

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