Despite buzz, only one-third of B2B businesses are committed to ABM, report says

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/y-2y7cH–Zw/dun-bradstreet-report-despite-buzz-only-one-third-of-b2b-businesses-are-committed-to-an-abm-strategy-247907

A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program.

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