Death of a Marketer – Book Interview

Original Post: http://feedproxy.google.com/~r/HeidiCohen/~3/Sy8nAqmssjI/

Death of a Marketer

Heidi Cohen Interviews Andre Fryrear on her new book, Death of a Marketer.

Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.

The post Death of a Marketer – Book Interview appeared first on Heidi Cohen.

Leave a Reply

Your email address will not be published. Required fields are marked *