Dear Google, how about OS targeting? Programmatic search?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/wp5idAyV2Rc/dear-google-os-targeting-programmatic-search-194980

In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.

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