Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/-XtR3bTi5-U/custom-dynamic-email-giving-marketers-readers-want-hyper-personalized-messages-218893

How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty.

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