CTAs and the Buyer’s Journey: How to Target the User at the Right Time

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/QeREyOfo-A4/

buyer-journey-cta

Every buyer (potential or otherwise) is different and works through their purchasing decisions at a different pace. Calls to Action (CTAs) exist to be clicked on, to help facilitate those decisions, but the reasons why buyers click on them vary. As consumers drift further and further away from human interaction, preferring the convenience of online shopping, it’s becoming even more difficult to engage with them. This is where the buyer’s journey comes in. It’s vital that you understand and leverage this journey and its stages in order to create the most effective CTAs. You need to meet your prospects with…

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