CMOs should be measured by their results, not their spend

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/FGEF6vkaY6w/cmos-measured-results-not-spend-229990

Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money; they’re the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term.

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